Last night we were crowned Digital Project Team of the Year at the Post magazine’s Data, Analytics & Technology Awards. Why? For delivering a project that made people smile – Nostalgia FM.
Here in the Insurance Digital Team we love to create content that gives people a different perspective on our business and we have a lot of fun creating it.
Nostalgia FM launched on 14th September with a Twitter promoted trend, a big-bang on Facebook, and a very busy day (and night)! As midnight came we handed over the promoted trend baton to Starbucks and their pumpkin-spiced latte.
But not until we’d had over 1,000 shares and more than 700 conversations (people love to reminisce about their driving playlists – the cheesier the better).
It’s difficult to achieve standout in the crowded insurance market, so Nostalgia FM was created as part of our customer engagement strategy.
We love getting external acknowledgement for our social campaigns, especially as this award follows a recent Twitter case study on our summer #MessyMoments campaign and coverage in E-consultancy’s Best Social Campaigns.
We’ve got loads of stuff in the pipeline that we think you’ll love, so keep an eye on us – you’ll never guess what’s coming next!
Chris Twigg – Customer Engagement & SEO Manager