Delivering social media support to Estate Services

Assisting, encouraging and enabling colleagues to use social media in their jobs at the Co-op is just one of the exciting roles that the Group Social Media team get to do.

Today, members of the Social Media Community Management team supported Estate Services in their departmental conference. This conference has been taking part for a number of years but this year they wanted to make it social!

Developing the social media side of the conference started a few months ago when the Social Media team and Estate Services team came together to agree on how we’d incorporate the use of social media into the event for the first time – From introducing the notion that attendees should tweet throughout the day to masterminding the event hashtag.


Sophie and I supported the social media aspect of the day and set up our second Social Media Clinic for attendees so we were on hand for any social media questions –professional or personal. Support was also delivered on the event hashtag where we monitored conversations, gave insights and engaged with  those tweeting about the event. There was even a small prize for the best tweet from the day!

Working closely with and supporting departments across the Co-op is always interesting and it’s fantastic to see colleagues become more open to the opportunities that social media can present.

Catherine Storey, Social Media Community Manager – @catjstorey