You may have seen the #doorstepchallenge viral campaign that lit up our social feeds over Christmas, spreading a little seasonal warmth and love with the power of paying it forward.
Here at The Co-op, we jumped at the chance to demonstrate our purpose by getting involved in the social conversation whilst highlighting the affinity the challenge had with our Christmas TV advert for The Co-op Food too. Watch the advert here.
Here’s a short video about how we made #doorstepchallenge happen.
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