#doorstepchallenge, how we did it

You may have seen the #doorstepchallenge viral campaign that lit up our social feeds over Christmas, spreading a little seasonal warmth and love with the power of paying it forward.

Here at The Co-op, we jumped at the chance to demonstrate our purpose by getting involved in the social conversation whilst highlighting the affinity the challenge had with our Christmas TV advert for The Co-op Food too. Watch the advert here.

Here’s a short video about how we made #doorstepchallenge happen.

Find me on Twitter @jordanjmcdowell

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Co-op Digital Blog

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