We believe contactless payments make shopping quicker and easier, but it’s hard to know just how popular or important they are, because not many retailers publish their usage stats.
We finished making it available in all our Food stores in 2014 and in 2015 Chris Whitfield, Paul Wilkins and team promoted it in store and with our colleagues. Chris recently looked at our stats and because we believe in being open here they are: nationally 32.12% of transactions are now contactless. That’s up from 7% in 2014.
It’s lower in our fuel stores at 20.21% as the contactless limit is £30.
Hopefully other people will share too and we’ll be able, together, to make shopping quicker and easier for everyone.
Co-op Digital Blog 
That’s interesting insight – is it 32% of all transactions or it is 32% of those transactions that could use contactless payment? It would be really interesting to understand which segment of customers that 32% apply to in which demographic. Also I wonder what the top 3 products that customers purchase on contactless?
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Nearly one third……defies traditional perceptions of the Co-op’s customer profile!
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We love contactless too. I just sent you an connection on LinkedIn if you want to chat more about contactless and data.
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