Co-op Electrical moves to CoopDigital

Co-op Electrical sells, as you’d expect, electrical goods online. From fridges and washing machines to iPads and TVs. It’s a great business with a turnover of £100M and  a Feefo rating of 98%.  That rating stems from a real co-operative sense of customer service –  discounts for members and free delivery for everyone with slots by the hour.

Co-op Electrical competes in a tough market with the likes of AO.com, John Lewis and Currys. The team work hard to deliver not only great customer service but consistently offer lower prices than competitors along with warranties at a cost price.

Currently Electrical sits within Co-op Food, but as it’s an on-line business it makes sense to run it from CoopDigital. Today we’re announcing that James and his team will move over to Digital and work under Mike.

James and the team have an ambitious plan to grow the business. We’ll help to speed that up, making Electrical a truly digital business – not just an online one. We’ll invest in service design, agile delivery and focus relentlessly on the needs of our customers and members.

Steve and Mike

Steve Murrells – CEO Co-op Food – @Steve_Murrells
Mike Bracken  – Chief Digital Officer – @MTBracken

8 thoughts on “Co-op Electrical moves to CoopDigital

  1. James Carter March 11, 2016 / 7:37 am

    This is exciting news! I have always been extremely impressed with the service from Co-op Electrical and would not go anywhere else to buy electrical items.

    Like

  2. Cherie Leavy March 11, 2016 / 8:44 am

    I didn’t know they sold electrical !!!
    Big marketing push

    Like

  3. londonhoggle March 11, 2016 / 10:57 pm

    Why food stores don’t have the url for this online only business displayed prominently in them is a mystery to me. Surely Dishwashers (top trumps style) by the dishwasher tablets, ovens by the ready meals, fridges by the alcohol beverages???

    What is the point of owning £1 of a business if it never advertises to the already converted????

    Like

    • jordanjmcdowell March 12, 2016 / 10:57 am

      Hi there, we do indeed advertise Co-op Electrical in Co-op Food stores, but not on a permanent basis as we have to give room to Co-op Food’s own promotions, and to our other businesses like Insurance and Legal Services. Still, Co-op Electrical’s position as a digital business means we have to increase our digital media advertising and marketing output, which being part of CoopDigital will undoubtedly support ^Jordan

      Like

      • londonhoggle March 12, 2016 / 3:52 pm

        O.k I’ll elaborate another way: when senior (years served) staff in my local food are unaware we sell and deliver Fridge Freezers nationwide/London. I think we have a problem….

        Like

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