Co-op Digital Blog

I’m Lawrence and I joined CoopDigital today. Originally from Salford, I’ve been working at ustwo in London for the last six years, and prior to that at Sony Ericsson over in Sweden where I worked as an interaction Designer on their smartphone platforms.

At ustwo, I’ve led Interaction/service design & UX on lots of projects, including massive trading platforms, developing the original Barclays Pingit application concept, worked with small businesses to help them understand what they do better, and helped build a fantastic team of designers.

Over the last couple of years I’ve been working as a “Product Lead”, on new product/service development projects, testing and validating new propositions and releasing Minimum Viable Products/Alphas. In that role, I work with a team of designers, developers and coach to define, validate and release the best possible version of a new product or service that delivers the most value for users and stakeholders.

I’m helping to run a Masters degree at Hyper Island and also working with a charity called Diverse City to define a service that helps emerging performing artists with an impairment gain more access to mainstream opportunities.

I have written about the opportunity new regulation is bringing to the personal finance market for companies to make products and services that improve financial literacy.

I’m passionate about the opportunity we have to make things a bit more equal by building products and services that are designed to improve people’s lives. I can’t think of a better company to do that for than The Co-op.

Lawrence Kitson