You’ve probably already read about our re-brand – here’s a reminder just in case. As Mike said we’re committed to radical transparency, so in that spirit, I’m going to talk about the work we’ve done so far on the Co-op website.
You may have noticed the changes that we’ve made already to the website. We’ve changed the font, logo, plus have introduced a new url structure that matches our new name – coop.co.uk. But we aren’t going to stop there.
We’re going to deliver a new service on coop.co.uk. I’m the product manager on the team that’s tasked with delivery of the new service. We’ll deliver a distinctive new service, slowly retiring the existing one from view.
Our vision for coop.co.uk
“Coop.co.uk ruthlessly focusses on better meeting the needs of customers, members and colleagues.
It’s supported by a range of tools and ways of working that gives Co-op the ability to respond fast to changing user needs and opportunities.”
Our first deliverable, an Alpha version of the corporate site (that’s the bit of the website that has lots of information about who we are, where we are, what we do, careers, press information etc), is coming soon. We’ll write about it here, so keep an eye on the blog. We’ll then iterate to both improve the service and expand its capability.
Getting to this point is a significant achievement by the new team:
- We’re focussing on user needs throughout the design and build process.
- We’ve explored processes and introduced tools required to publish content from across the business.
- We’ve built an environment that allows us to continually deploy new versions.
True to ‘lean’ principals, we’re also incorporating metrics, to help us gauge how the service is performing. This will give us the ability to react and make changes when necessary. We’re always after feedback, so do let us know what you think.
I can see digital blogs is using the .coop domain. Does the main coop site have a .coop domain? If so, what is it? If not, are there plans to adopt it for the new website(s)?
I think the website currently is a bit of a mess – too much scrolling, the screen sizing doesn’t seem to adapt based on the monitor and/or device being used and menu options all in the wrong places. The UI is much cleaner but the layout needs much work.
Hi Matthew – we’re only just beginning on a fuller redesign of coop.co.uk. We’ve re-branded but know there’s a lot of work to do – as Nick outlines above.
Over the coming weeks and months, you’ll begin to see a very different coop.co.uk addressing the issues you touch on. We’ll have a lot more to say about that here on the blog.
Andrew Travers
Head of digital design
Quite understand a new logo, new font, new colour would necessitate a new url structure to reflect the new ‘Co-op’ brand.
But why was ‘coop.co.uk’ chosen as the new Co-op url – as opposed to using a .coop domain name?
Keep the .coop domain name.
Thanks for the feedback Alastair, we’ll blog very soon on our reasons for moving to coop.co.uk
I’m very disappointed that we’re dropping the coop domain. It showed solidarity with other Co-ops and raises the identity of the global movement and our different way of doing business. It’s use in encouraged by both the ICA and Co-operatives UK. We should promote the Co-op difference in every way we can. We are not a co!
What happened to the Co-op Let’s Talk website ? It appears to have been shut down. Has a replacement website been set up in order to post comments and share views and questions. Great shame that the old one has gone.