In the digital space it makes sense as it mirrors the new brand identity. It’s how the majority of our users find us when searching on the web. It’s also more user friendly when using mobile and touchscreen devices. Additionally, some social platforms do not support punctuation in a hashtag, so the “-” becomes problematic. For consistency we felt that it was better to remove it.
We’ve found that .coop is relatively unknown to typical customers. Most are more familiar with .co.uk and .com.
Currently, we have many different web addresses and this presents a confusing picture. We felt the need to adopt a better strategy. That is consistent, sustainable, supports the brand and is easy for customers to understand. Moving to coop.co.uk gives us this opportunity. We will transition current and new sites into this url format in the coming months. It will allow us to better function as a group online. It will join up our businesses in a more logical manner and provide a better experience.
If you have any questions about this approach then please get in touch. Also for any council members or colleagues there is an open invitation to join us at our show and tell, every Wednesday at 10.15 – 10.45, on the 10th floor of 1 Angel Square in Manchester.