We’ve made live our Co-op Finder Alpha. Have a look https://alpha.coop.co.uk/finder.
If you’ve ever used our old store locator, you’ll see there are lots of things that aren’t in the new one. There’s a reason for that. We don’t know whether it was useful or not, in fact there’s a lot we don’t know.
We’ll use our Co-op Finder Alpha to learn more.
We do know a lot of people choose to come to our website to use our store locator to see whether we are open, usually around those times when opening hours in general are not obvious, like Sunday evenings and national holidays.
We also know that the next most common thing customers need, is to know where the nearest Co-op is to a specific location.
We’ve kept a few obvious elements, like telephone numbers and links to get directions, but other than that we’ve removed anything that we don’t have an evidenced user need for.
There are two opportunities for users to provide feedback on the experience itself and whether the information is correct, through this and further user research we will understand better what needs to be there.
We’ve already learnt a lot and have some solid improvements in the pipeline that we’ll make live shortly.
Our show & tell is part of the coop.co.uk session every Wednesday, 10th Floor, 10.15-10.45 – all colleagues and Council members welcome.
Please let us know what you think.