In an earlier post, and at our AGM this year, we talked about our commitment to providing clear data to our members. As part of that commitment, we want to share with you some information on our membership base.
As a co-op we have a different way of doing business. We are owned by our members, millions of people who trade with us. Our members range from those who have been with us for many years to those who have only recently joined. Some members actively trade across all our businesses, some shop with just one and some members who have traded in the past no longer do so for one reason or another.
We believe a healthy co-op thrives on engaged members who trade with us and can become involved in the co-op democracy, as owners.
How many members are actively trading with the Co-op?
We describe active members as people who regularly trade with any of our core businesses within the last 12 months.
Our core businesses are:
In total, there are 3.4m active members.
We split active members into two groups – those who are currently trading and those who are not currently trading.
Active – currently trading
Active members who are currently trading will have shopped or swiped their card with the:
- Food business within the last 3 months
- Electrical business within the last 6 months
- Funeralcare, Legal Services or General Insurance business within the last 12 months
There are 2.6m active members who are currently trading.
Active – not currently trading
Active members who are not currently trading will have shopped or swiped their card with the:
- Food business within the last 4-12 months
- Electrical business within the last 7-12 months
There are 0.8m active members who are not currently trading.
What about The Co-op Bank?
Members who have a product, service or account with the Co-operative Bank also shop with our Co-op.
There are 1.1m members with a banking product with activity in the last 12 months but who do not also trade with our core businesses.
Summarising the numbers
Total active members shopping with our core businesses – 3.4m
Active members currently trading – 2.6m
Active members not currently trading – 0.8m
Total members shopping with our core businesses and/or with the Co-op Bank in the last 12 months – 4.5m
Why this data is important
The data we hold on membership helps us to work out who is eligible to engage in our democratic processes. Democracy is at the heart of our Co-op as a member-owned society.
Chief Digital Officer