Looking for different ways members can get involved with Co-op
Recently we started looking at different ways in which our members can get involved with our Co-op and share their opinions. Some examples of what members have supported so far are:
- Suggesting a favourite pizza topping
- Recommending a local ale to be sold in a Co-op Food shop
- Exploring Funeralcare pre-paid funeral plans
To get involved, members simply go to Co-op Membership and find something they’d like to join in with.
Not everyone is confident with digital channels and there’s a perception that it’s only young people who will embrace things like this. It would be a shame if that was the case, because the invitation to participate is open and relevant to all our members.
To make sure that we’re including as many our of members as possible we’re keeping an eye on the sign-up data. Using this we’re learning what we can do better.
This data is handled anonymously, sensitively and securely. This is about us using data for the benefit of our members to help us to be an inclusive Co-op.
I had a look at some of the data and plotted the following histograms of the ages of Members who signed up for the opportunities listed at the start of this post:
To me, this data tells us we’re attracting members from a wide range of ages. The different opportunities themselves are appealing to different ages too. There’s a lot more to be said about this data but I’ll leave it there for now and welcome readers to comment.
Alex Waters
Data Science