Screen grab of the Membership data page showing 3.92 million active members and 303,000 new members. Members have earned 9.72 million pounds worth of rewards and 26.6% of our food turnover is from our members

Publishing data on Membership

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At the Co-op AGM 2016 we said that we’re going to use digital to make membership stronger and more vibrant.

Since then we’ve been engaging with members online and in their communities to give as many people a voice as possible. We shared the data we’d found around our active members once we’d defined what ‘active’ means back in August.

Part of the reason for publishing that data is to be clear on where we’re starting from. We can use these numbers to find out how much stronger and how much more vibrant the new Co-op membership is, and how engaged people are with it.

The data we collect belongs to all of us – that’s the nature of a co-operative. This is why we’ve created a Co-op Membership Data page where you can see:

  • the number of active members
  • the number of new members
  • how much our members have earned for themselves and local causes
  • how much members have spent in the core business

Screen grab of the Membership data page showing 3.92 million active members and 303,000 new members. Members have earned 9.72 million pounds worth of rewards and 26.6% of our food turnover is from our members

We’ll update the numbers every week and blog regularly about the progress we’re making.

Rufus Olins – Chief Membership Officer
Mike Bracken – Chief Digital Officer