Mike Bracken: 600k new members, engagement scores and the All Team


Mike: Hello, welcome to week 7 update of Co-op Digital, lots to get through this week.

Let’s start with a big number: after just 5 months since September 21st last year
we have now passed 600,000 new members who’ve join the Co-op. That is a tremendous achievement well done to our Food colleagues particularly, and particularly our Membership team who are really driving that.

One of the big things happened this week was our engagement scores came in and we looked right across the digital industry outside of the Co-op about how other digital units are working and on 15 measures we are more than 10% up on every single measure across an industry range. For a team that didn’t exist 15 months ago that’s a tremendous achievement.

The team met yesterday and we had great speakers. Particularly good to see our new CEO, Steve Murrells, come to give his full support to the digital agenda, spoke to the team, stayed for 2 hours, watched all the show and tells. Absolutely brilliant stuff. Some of those show and tells: Andrew and his team presented around food waste; we had Anna Dick talking about membership; Ian Drysdale talking about how we enter new markets with new products and services and showing some of those.

I’ll leave that there as a tease because shortly you’ll be able to see all this work on the Renewal part of our blog. So keep looking at the blog and we’ll start talking more about the Renewal work that we’re doing with Rod Bulmer and the team.

A final word for today, we welcome the Digital Working Group of the council to talk about how they can help us and we can help them with the Co-op business through rest of the year. So a huge week, see you next week.

Mike Bracken
Chief Digital Officer

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