Roberto Hortal: developing products and services around Membership

 

 

headshot of Roberto Hortal

Today we welcome Roberto Hortal to the Co-op. He’s our new Director of Membership Products and Services in the Co-op Digital team.

Roberto’s role is to lead our Membership operations and develop products and services around the membership platform. He’ll be building on the great work led by Nathan Warner, Alyson Chadwick and their team. Roberto joins us from EDF Energy where he’s recently been building products and services for the connected consumer as well as leading the EDF digital strategy.

Roberto will report to me and will work closely alongside Rufus Olins our Chief Membership officer who is responsible for the Membership proposition and Member Relations with our Member Council, the Senate and other co-operative societies. Over time Roberto will take on some product responsibilities as part of his role.

Tom Loosemore is now our Director of Digital Strategy, working with Rod Bulmer and the team looking at how we renew the Co-op. Tom will also lead our work on Digital Product Research. Thank you to Tom for the excellent work that you’ve done setting up and developing those teams, product teams working with our businesses at the Co-op to develop products and services like online wills and an at-need service for Funeralcare.

You’ll be hearing from Roberto on the blog soon, so watch out for that. In the meantime, sign up to follow the blog.

Welcome Roberto.

Mike Bracken
Chief Digital Officer

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