Helping member pioneers and local causes get to grips with social

The Social team has been running online tutorials to help colleagues, new member pioneers and people from local causes use social media to create a community.

You can join our tutorial about Facebook communities on Thursday 6 July from 5pm.

Working together

Part of a member pioneer’s role is to get people talking about what matters most in their local community through meetings and events, and to encourage people to volunteer and co-operate on worthwhile causes.

My role as part of the Social Media team has some similarities. Our team’s purpose is to spread the word and encourage people to engage with their Co-op, but we do it online rather than down the local community centre. It made sense that our team shared some of our online community management skills with the new member pioneers. We wanted to help them promote their work and talk about what being a co-operative means in a wider sense.

Figuring out how we could help

The Social Media team met our member pioneers at their induction day to get a feel for how we could help them. We wanted to speak to them to find out their level of knowledge around social media before we spent time and money on designing training materials we thought they might need.

Photograph of a table with post it notes with notes from member pioneers written on them. Notes include: 'when to use @ handles' 'can we use co-op in the account name' and 'what can we use asset wise on social?'

The things they wanted to know more about were:

  • which social channel is the right one for them or their cause
  • how to set up a new Twitter account
  • how to find people in their community on Twitter and who to follow
  • what ‘trending’ means
  • what type of thing they should tweet
  • what a hashtag is and how to use one
  • how to get started with local PR

Live broadcast tutorials

When we knew where member pioneers needed support, we could put together tutorials to help. We’ve been hosting them on YouTube Live then making them available on YouTube for anyone who missed out.

We broadcast our first tutorial ‘Getting started on Twitter’ a few weeks ago and welcomed around 30 live viewers including colleagues, member pioneers and people from local causes. People could ask us questions in the live chat as we were going along and we’ve had over 400 views of the recording too.

Our second stream was about ‘Creating content to share with your community’. In it, our social media content planning manager, Cat Storey, talked about what makes good content and how to present it.

You can watch these videos on our YouTube playlist and give us feedback to help us improve.

Join our social community of practice

We’d like to keep the conversation about effective ways to engage with people going. We listened to member pioneers and set up a Facebook group where we can chat and share advice and ideas. If you’re a member pioneer or work closely with one of our local causes, join our social community on Facebook. Hear from you soon.

Scott Bennett
Social media community manager

Join our tutorial about Facebook communities on Thursday 6 July from 5pm.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s