The Social team has been running online tutorials to help colleagues, new member pioneers and people from local causes use social media to create a community.
You can join our tutorial about Facebook communities on Thursday 6 July from 5pm.
Part of a member pioneer’s role is to get people talking about what matters most in their local community through meetings and events, and to encourage people to volunteer and co-operate on worthwhile causes.
My role as part of the Social Media team has some similarities. Our team’s purpose is to spread the word and encourage people to engage with their Co-op, but we do it online rather than down the local community centre. It made sense that our team shared some of our online community management skills with the new member pioneers. We wanted to help them promote their work and talk about what being a co-operative means in a wider sense.
Figuring out how we could help
The Social Media team met our member pioneers at their induction day to get a feel for how we could help them. We wanted to speak to them to find out their level of knowledge around social media before we spent time and money on designing training materials we thought they might need.
The things they wanted to know more about were:
- which social channel is the right one for them or their cause
- how to set up a new Twitter account
- how to find people in their community on Twitter and who to follow
- what ‘trending’ means
- what type of thing they should tweet
- what a hashtag is and how to use one
- how to get started with local PR
Live broadcast tutorials
When we knew where member pioneers needed support, we could put together tutorials to help. We’ve been hosting them on YouTube Live then making them available on YouTube for anyone who missed out.
We broadcast our first tutorial ‘Getting started on Twitter’ a few weeks ago and welcomed around 30 live viewers including colleagues, member pioneers and people from local causes. People could ask us questions in the live chat as we were going along and we’ve had over 400 views of the recording too.
Join our social community of practice
We’d like to keep the conversation about effective ways to engage with people going. We listened to member pioneers and set up a Facebook group where we can chat and share advice and ideas. If you’re a member pioneer or work closely with one of our local causes, join our social community on Facebook. Hear from you soon.
Social media community manager
Join our tutorial about Facebook communities on Thursday 6 July from 5pm.