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The similarities and differences between content design and other content disciplines 

April 8, 2022April 14, 2022Co-op1 Comment

Before we became part of the Co-op Content Design community, Marianne worked in marketing and communications, and Mary was a copywriter. Like most content designers and content strategists at Co-op, we moved into this discipline from roles that also demanded…

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Content Design

Inclusive, accessible services: the importance of content design

May 13, 2021Co-op2 Comments

We want as many people as possible to be able to use Co-op products and services. Aside from it being good business sense, we know that being inclusive with our design is the right thing to do.  We’ve posted before…

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Accessibility, Content Design

The principles that guide our content design and communications in Funeralcare

April 15, 2021April 16, 2021Co-op3 Comments

Becoming a funeral director at Co-op Funeralcare is not something people go into half-heartedly. Our colleagues in this front-line role meet recently-bereaved people daily and it demands a level of care and empathy from them (especially during the pandemic). They also need to be…

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Content Design, funeralcare

Pair writing clear, accurate content for ‘How do I’

March 15, 2019Co-op1 Comment

This week, the design team held a show and tell to discuss 2 questions: What is design? Why should you care? We’ve been posting some of the examples from different areas of design that we talked about. The posts are…

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Content DesignDesign, How do I?, pair writing

Why teams need to think about content design from the discovery phase

February 27, 2019February 27, 2019Co-op

Content is the main thing people will interact with in your service. The right content, in the right place, at the right time, will mean your service is likely to work well for your users. Too often, content is an…

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Content Designdiscovery

12 things we learnt about creating effective surveys

January 30, 2020February 10, 2020Co-op

At Co-op Digital we sometimes use surveys to get (mostly) quantitative feedback from users. They’re quick, cheap and they’re a useful research technique to capture data at scale. But they can also be a waste of time and effort if…

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Content Design, user researchsurveys

We are not our users: we should not tell them how to feel

January 17, 2019joscho1

When we create new products and services it’s easy to become emotionally invested in them. We’re understandably proud of what we’re creating and often attach adjectives like ‘simple’, ‘quick’ or ‘exciting’ to our descriptions of them. But the way we…

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Content Designuser centered design

Our writing guidelines (they’re for everyone, not just for writers)

August 2, 2018August 2, 2018Co-op

Words matter. The words we choose and the way we present them is vitally important to how users interact with our services, our products, our brand. And although most of us create, use or interact with content on a daily…

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Content Designcontent design principles, posters

Why FAQs aren’t the answer you’ve been looking for

September 13, 2018Co-op3 Comments

I was recently sent an email with a very polite request asking me, as the content designer on our team, whether we could add frequently asked questions (FAQs) to coop.co.uk. The request was well intentioned. The sender had seen someone…

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Content Designcollaboration

Making things simpler for colleagues on colleagues.coop.co.uk

August 22, 2018August 22, 2018Co-op

We’re redesigning the Co-op Colleagues website and updating its content to make the navigation easier and the information more helpful to colleagues. The problem we want to solve There are lots of places where colleagues can find information about our…

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Content DesignColleagues, colleagues.coop.co.uk
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  • Our Engineering team’s priorities
  • The similarities and differences between content design and other content disciplines 
  • It’s an ‘Experience Library’ (because ‘design system’ implies it’s only for designers)
  • How and why we redefined our purpose at Co-op Experience
  • Co-op Digital is now the ‘Co-op Experience’ team

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