Before we became part of the Co-op Content Design community, Marianne worked in marketing and communications, and Mary was a copywriter. Like most content designers and content strategists at Co-op, we moved into this discipline from roles that also demanded…
We want as many people as possible to be able to use Co-op products and services. Aside from it being good business sense, we know that being inclusive with our design is the right thing to do. We’ve posted before…
Becoming a funeral director at Co-op Funeralcare is not something people go into half-heartedly. Our colleagues in this front-line role meet recently-bereaved people daily and it demands a level of care and empathy from them (especially during the pandemic). They also need to be…
This week, the design team held a show and tell to discuss 2 questions: What is design? Why should you care? We’ve been posting some of the examples from different areas of design that we talked about. The posts are…
Content is the main thing people will interact with in your service. The right content, in the right place, at the right time, will mean your service is likely to work well for your users. Too often, content is an…
At Co-op Digital we sometimes use surveys to get (mostly) quantitative feedback from users. They’re quick, cheap and they’re a useful research technique to capture data at scale. But they can also be a waste of time and effort if…
When we create new products and services it’s easy to become emotionally invested in them. We’re understandably proud of what we’re creating and often attach adjectives like ‘simple’, ‘quick’ or ‘exciting’ to our descriptions of them. But the way we…
Words matter. The words we choose and the way we present them is vitally important to how users interact with our services, our products, our brand. And although most of us create, use or interact with content on a daily…
I was recently sent an email with a very polite request asking me, as the content designer on our team, whether we could add frequently asked questions (FAQs) to coop.co.uk. The request was well intentioned. The sender had seen someone…
We’re redesigning the Co-op Colleagues website and updating its content to make the navigation easier and the information more helpful to colleagues. The problem we want to solve There are lots of places where colleagues can find information about our…
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