We want as many people as possible to be able to use Co-op products and services. Aside from it being good business sense, we know that being inclusive with our design is the right thing to do. We’ve posted before…
Becoming a funeral director at Co-op Funeralcare is not something people go into half-heartedly. Our colleagues in this front-line role meet recently-bereaved people daily and it demands a level of care and empathy from them (especially during the pandemic). They also need to be…
This week, the design team held a show and tell to discuss 2 questions: What is design? Why should you care? We’ve been posting some of the examples from different areas of design that we talked about. The posts are…
Content is the main thing people will interact with in your service. The right content, in the right place, at the right time, will mean your service is likely to work well for your users. Too often, content is an…
I’m Sabrina and I’m a web content consultant on the Co-op Insurance digital content team. Recently, me and my colleagues Elliot and Huw got together with Co-op Group Digital and content strategist Sarah Richards to start putting together some content…
Why content design matters at Co-op…
Even for big brands, entering a crowded space can be difficult with lower chances of success. Just to put this into perspective, in December 1.7m blog posts were published each day on WordPress sites. In December 2015 we spoke about…
The Community Management team are responsible for engaging with content posted onto Group, Food, Insurance, Legal and Colleague social channels. Engaging directly with any responses, whether positive or negative, means we have a great insight into what our community is…
Delivering integrated content marketing campaigns in complex industries such as legal or financial services can often be challenging. You want to produce content which is useful but also engages with the user. Content marketing has seen a drastic change over…
Last week we published a post that explains what we mean when we talk about customer experience at Co-op. Today’s post aims to show the applied, practical side of some of the things we spoke about. We’re using a piece of…
