Mike Bracken: I’m moving on

Photograph: a portrait of Mike Bracken smiling into the camera

With 3 new non-executive positions and book to co-author with my Public Digital partners, I will be leaving my position as Chief Digital Officer with the Co-operative Group later this summer.

It’s been a brilliant 2 years with a fantastic organisation. As I said when I joined, my focus was to create a Co-op fit for the digital age, based on an open, agile culture and excellent digital services. I had intended initially to only work 3 days a week for the Co-op but found myself so engaged with the organisation, I had less time than I would have liked to continue my non-executive work.

But as I said when I left the Government Digital Service, I wanted to continue to help other government colleagues globally. In addition to Public Digital work with government and conglomerates in Peru, Canada and Uruguay and several other countries, I’m delighted to be named as a Visiting Professor at the Institute for Innovation and Public Purpose at University College London by Mariana Mazzucato. It is vital that we have multidisciplinary teams working to develop our public sphere, and I’m humbled that I’ll be working with Mariana and her team of advisors including Dan Hill and Carlota Perez.

I’ve also agreed to become an advisor to the Inter-American Development Bank and the Centre for Public Impact, 2 institutions which do a great deal to improve public outcomes. I hope to find more time to be part of the Independent Review Group at Google Deepmind.

With a forthcoming Public Digital book, ‘Redesigning Digital Public Services: The Strategy is Delivery’ (London Publishing partnership) due for early 2018, and many international speaking engagements coming up, I’ve made the decision to make good on that initial commitment.

I leave the Co-op digital strategy in the capable hands of the Co-op Digital team who have worked incredibly hard over the past 2 years. Almost a year ago we relaunched our membership platform and, as of today, have hundreds of thousands of new members, and over 4.5 million active members. Those members have given more than £9 million to support local causes. That’s part of what makes the Co-op such an amazing place to work – their emphasis on the local community and always giving back.

In addition to membership, the team has launched a variety of new products and platforms including Wills, Funeralcare, Food and our central domains. I look forward to watching from afar the progress of the Co-op digital strategy and its flagship initiatives such as The Federation where we are supporting an open community of digital businesses and innovators in the heart of Manchester.

I am very proud of The Co-op and Co-op Digital in particular, and am grateful for the support the team has received through the rebuild period. I hope to see the organisation prosper in the digital economy, as the team is now in place to make good on that promise. I wish the Board, Executive and colleagues all the best.

We need a vibrant Co-op to work for our communities and I am sure the organisation is well set for success.

Mike Bracken
Chief Digital Officer

Mike Bracken: 850k new members, Agile Manchester and Mental Health Awareness Week

(Transcript) Mike: Hello. Thanks to Dave for doing this video last week. I’m back this week and again another big number 850,000 new members joined the Co-op since September 21st last year. That’s a terrific achievement by the team and membership continues to grow.

On that note, our members will be voting next week in our AGM, in Manchester at the end of next week. If you’re eligible to vote, please do. The cut-off date is a 15th of May.

Four big shoutouts this week. The first goes to Rufus, Paul Gerrard and the team have published our Modern Slavery report. It’s vitally important that the Co-op backs this initiative and we’re taking real action to put people back into society, back into the workplace. Do check out the report on the website.

Another shout out to Tom Walker, one of our user researchers has been leading on Mental Health Awareness Week and it’s great to see the Co-op support him and him engage with all the colleagues in Manchester and in the wider community to support mental health issues.

Also shout out to Anna Dick, James Boardwell, Ian Drysdale and the team for speaking at Agile Manchester a big event that we sponsored here and that we’ll continue to back, as we back that agile way of working.

And finally I got a little time this week in Federation. You see that on our website and great work with Victoria and the team who have fitted out nearly 5 floors now and with local designers and local artists, the place looks amazing.

We’ll be having a launch event later in the year and I look forward to seeing you there.

Mike Bracken
Chief Digital Officer

Giving local causes the £9 million our members have earned

Co-op members earn 5% for themselves and 1% for their local cause when they buy Co-op own-brand products. The local cause funds have been building up since we launched our new membership in September and have reached approximately £9 million.

Six months on, we’re now starting to pay that £9 million to the 4000 local causes over the UK.

To celebrate, we worked with director Shane Meadows to show some of the projects our members have been supporting. Here’s his film.

Thank you to our members for helping us make a difference to your local communities. Like George the Poet says in the opening line of the film, “Great things happen when we work together.”

If you haven’t already, join us and become a Co-op member.

Mike Bracken
Chief Digital Officer

Mike Bracken: our progress with platforms and a reminder to choose a local cause


Mike: Hello. Week 12 update from Co-op Digital.

Quick update this week. We’ve passed 700,000 new members and another big date coming from Membership. 8th of April is the date that we have got to get all our members to select their cause. If you haven’t done so already the 1% that’s the amount that goes to you from your transactions is allocated to your selected cause. We’ve got thousands of causes up and down the country, please do pick your community cause and allocate your funds to them by the 8th of April.

Big win this week for our platforms. One of the first things we’ve done is a location service. We started off in our Food business getting that working for all our stores, that’s now live in Funeralcare and we’re mainstreaming all our services, our platform services, location the first one really well done to that team.

And a big bit of PR of this week. In the week of Brexit, Claire Braithwaite who’s leading our ventures play was on the first plane to leave Manchester to San Francisco. A new direct link it from Manchester here, and she was on part of that trade mission to develop the digital business connections between the 2 cities. It was great to see her go it’ll be great to see her come back and we wish her well.

I’m off next week and this will be brought to you by Rufus who’ll give you an update on Membership.

Have a good Easter.

Mike Bracken
Chief Digital Officer

If you’re a Co-op member and haven’t chosen your local cause yet, sign in online to choose where your 1% goes by 8 April.

Immediate changes in Membership reporting lines

As we develop our membership services proposition across the Group, and now we’ve welcomed Roberto Hortal into the Group as Director of Membership Products and Services, Nathan Warner will step into the role of Interim Head of Membership Proposition, reporting to Roberto.

Working closely with the members leaders groups, Nathan and Roberto will be responsible for developing our member proposition and will immediately focus on our operations and financial plan for 2017, concentrating on membership service delivery and implementation.

Rufus has a huge responsibility in the next few months: to represent our Membership proposition externally to our Council and FRTS. Along with owning and delivering our Community strategy including Co-op Campaigns, Partnerships and Ethical Trading positions and internal and external communications.

Roberto, Nathan and Rufus continue to work as part of the central Digital team.

Mike Bracken
Chief Digital Officer

Mike Bracken: 700k new members, helping Food colleagues and an upcoming Funeralcare event


Mike: Hello. Welcome to week 11 update from Co-op Digital. Start off with a big number. Six months ago we launched the new membership scheme for the Co-op. This week we passed 700,000 new members. Great effort from the Membership team and everyone across the Co-op Group to roll out the service. It’s great seeing members come back to the Co-op.

I want to talk about 4 things we’ve done this week.

First is in Funeralcare where in our Edinburgh hub we’ve rolled out the new digital service that’s transforming that business following on from our Bolton work. There’s an event here in Manchester next week, you’re more than welcome to come to that to talk about how we’re digitising the Funeralcare business. [more information below]

Our wills service has been handed back right into that wills business which is now taking more and more of our transactions digitally.

And our coop.co.uk site and our corporate sites have had a refresh from Peter Brumby and the team. They look great.

Final thing is Store Dashboard. We’re starting to get real traction with our Food business and you’ll see on our blog the reception that our store managers give when we give them these great digital tools and services. You’re going to see more of that.

A couple of quick shout outs this week. Rebekah Cooper who’s joined our team is now reverse mentoring Steve Murrells, our CEO. It’s great to see our leadership team welcome digital in and taking the advice from a younger generation.

And also we’re helping Liverpool Geek Girls and sponsoring them as they come through and take part in this community here in Manchester.

And it would be remiss of me not to finish with the usual “were hiring.” We’ve got some great opportunities so do check out our blog and see if you can come and join the team.

Thanks a lot.

Mike Bracken
Chief Digital Officer

Come to a talk about the digital transformation of our Funeralcare business on 28 March. You can get your free ticket at Eventbrite.

Roberto Hortal: developing products and services around Membership

 

 

headshot of Roberto Hortal

Today we welcome Roberto Hortal to the Co-op. He’s our new Director of Membership Products and Services in the Co-op Digital team.

Roberto’s role is to lead our Membership operations and develop products and services around the membership platform. He’ll be building on the great work led by Nathan Warner, Alyson Chadwick and their team. Roberto joins us from EDF Energy where he’s recently been building products and services for the connected consumer as well as leading the EDF digital strategy.

Roberto will report to me and will work closely alongside Rufus Olins our Chief Membership officer who is responsible for the Membership proposition and Member Relations with our Member Council, the Senate and other co-operative societies. Over time Roberto will take on some product responsibilities as part of his role.

Tom Loosemore is now our Director of Digital Strategy, working with Rod Bulmer and the team looking at how we renew the Co-op. Tom will also lead our work on Digital Product Research. Thank you to Tom for the excellent work that you’ve done setting up and developing those teams, product teams working with our businesses at the Co-op to develop products and services like online wills and an at-need service for Funeralcare.

You’ll be hearing from Roberto on the blog soon, so watch out for that. In the meantime, sign up to follow the blog.

Welcome Roberto.

Mike Bracken
Chief Digital Officer