Mike Bracken: 700k new members, helping Food colleagues and an upcoming Funeralcare event


Mike: Hello. Welcome to week 11 update from Co-op Digital. Start off with a big number. Six months ago we launched the new membership scheme for the Co-op. This week we passed 700,000 new members. Great effort from the Membership team and everyone across the Co-op Group to roll out the service. It’s great seeing members come back to the Co-op.

I want to talk about 4 things we’ve done this week.

First is in Funeralcare where in our Edinburgh hub we’ve rolled out the new digital service that’s transforming that business following on from our Bolton work. There’s an event here in Manchester next week, you’re more than welcome to come to that to talk about how we’re digitising the Funeralcare business. [more information below]

Our wills service has been handed back right into that wills business which is now taking more and more of our transactions digitally.

And our coop.co.uk site and our corporate sites have had a refresh from Peter Brumby and the team. They look great.

Final thing is Store Dashboard. We’re starting to get real traction with our Food business and you’ll see on our blog the reception that our store managers give when we give them these great digital tools and services. You’re going to see more of that.

A couple of quick shout outs this week. Rebekah Cooper who’s joined our team is now reverse mentoring Steve Murrells, our CEO. It’s great to see our leadership team welcome digital in and taking the advice from a younger generation.

And also we’re helping Liverpool Geek Girls and sponsoring them as they come through and take part in this community here in Manchester.

And it would be remiss of me not to finish with the usual “were hiring.” We’ve got some great opportunities so do check out our blog and see if you can come and join the team.

Thanks a lot.

Mike Bracken
Chief Digital Officer

Come to a talk about the digital transformation of our Funeralcare business on 28 March. You can get your free ticket at Eventbrite.

Roberto Hortal: developing products and services around Membership

 

 

headshot of Roberto Hortal

Today we welcome Roberto Hortal to the Co-op. He’s our new Director of Membership Products and Services in the Co-op Digital team.

Roberto’s role is to lead our Membership operations and develop products and services around the membership platform. He’ll be building on the great work led by Nathan Warner, Alyson Chadwick and their team. Roberto joins us from EDF Energy where he’s recently been building products and services for the connected consumer as well as leading the EDF digital strategy.

Roberto will report to me and will work closely alongside Rufus Olins our Chief Membership officer who is responsible for the Membership proposition and Member Relations with our Member Council, the Senate and other co-operative societies. Over time Roberto will take on some product responsibilities as part of his role.

Tom Loosemore is now our Director of Digital Strategy, working with Rod Bulmer and the team looking at how we renew the Co-op. Tom will also lead our work on Digital Product Research. Thank you to Tom for the excellent work that you’ve done setting up and developing those teams, product teams working with our businesses at the Co-op to develop products and services like online wills and an at-need service for Funeralcare.

You’ll be hearing from Roberto on the blog soon, so watch out for that. In the meantime, sign up to follow the blog.

Welcome Roberto.

Mike Bracken
Chief Digital Officer

Mike Bracken: bringing food and digital together, leader showcases and thanks Richard Pennycook


Hello! Week 8 update from Co-op Digital.

First thing to say is thank you to Richard Pennycook who stepped down as CEO this week. It was Richard who helped bring many of us into the Co-op and really supported our move into all things digital. Well done to him and we hope we do you proud.

Into his footsteps comes Steve Murrells. He’s now the CEO and he’s already given a great degree of support to us and our digital teams. Should also mention that stepping up as interim CEO of the Food Business is Jo Whitfield who’s been the digital leader in Food. That’s great.

On that note, one of the big things this week is the work that we’ve done with food colleagues. We’ve had many, many store managers in place and if you can count the ambition by the number of post-it notes we had over 2000 requests on post-it notes written down for what people want to see in our future stores. Over 420 drawings of that so it all looks good for bringing food and digital together.

Other big thing this week, we spent a whole day with our Leader Showcase, bringing in groups of leaders into Federation where I’m standing now, showing them all the digital work  getting them engaged. We’ve got a really good level of ambition and engagement from them and it bodes very well for the future. And it’s great to see that ambition. To meet that ambition, we’re going to need new people, new skills*. This week I’m delighted to welcome 3 new joiners to Co-op Digital. Rob Wadsworth and James Bleasby join us as delivery managers and Mike Ingham has joined us as a product manager on Membership. Welcome to them and have a great week.

Mike Bracken
Chief Digital Officer

*We’re hiring interactions designers
We’re hiring content designers
We’re hiring user researchers

Mike Bracken: 600k new members, engagement scores and the All Team


Mike: Hello, welcome to week 7 update of Co-op Digital, lots to get through this week.

Let’s start with a big number: after just 5 months since September 21st last year
we have now passed 600,000 new members who’ve join the Co-op. That is a tremendous achievement well done to our Food colleagues particularly, and particularly our Membership team who are really driving that.

One of the big things happened this week was our engagement scores came in and we looked right across the digital industry outside of the Co-op about how other digital units are working and on 15 measures we are more than 10% up on every single measure across an industry range. For a team that didn’t exist 15 months ago that’s a tremendous achievement.

The team met yesterday and we had great speakers. Particularly good to see our new CEO, Steve Murrells, come to give his full support to the digital agenda, spoke to the team, stayed for 2 hours, watched all the show and tells. Absolutely brilliant stuff. Some of those show and tells: Andrew and his team presented around food waste; we had Anna Dick talking about membership; Ian Drysdale talking about how we enter new markets with new products and services and showing some of those.

I’ll leave that there as a tease because shortly you’ll be able to see all this work on the Renewal part of our blog. So keep looking at the blog and we’ll start talking more about the Renewal work that we’re doing with Rod Bulmer and the team.

A final word for today, we welcome the Digital Working Group of the council to talk about how they can help us and we can help them with the Co-op business through rest of the year. So a huge week, see you next week.

Mike Bracken
Chief Digital Officer

Mike Bracken: Digital Skills Festival, data principles and welcoming our new CEO

Mike: Hello. It’s the sixth full week of the year. Sorry to miss a week last week due to holidays.

Some big news this week. First thing to say is Co-op has a new CEO. Richard Pennycook, who is the person who has sponsored much of the digital work and the creation of the team, has stepped down. Steve Murrells who is the guy that’s been running and really driving our business, our food business, has stepped up as the new CEO. It’s been a really smooth transition this week and it’s been great to work with Steve and we’ll help him develop the digital vision for the Co-op. Richard won’t be saying goodbye because he’ll still be helping our Group Board and he’ll still be around with other parts of our businesses. So that’s the first thing to say. It’s big news. What does it mean to us? Not much right now. We just keep going and delivering.

So, 5 things to talk about this week. The first is data principles. We published our data principles. If you’re watching this, go to our blog, have a look at them, comment on them and help us improve them. Those principles are about how we deal with member data and how we deal with data in the wider digital economy will be the thing that sets us apart as a co-op in the future.

Some numbers. Our Membership numbers keep growing. The campaign to get new members is only just starting so hopefully we’re well on track for a million new members this year. That’s brilliant.

And closer to home this week we had the Manchester Digital Skills Festival. It was great to see the entire team present and loads of people coming from the region who want to work with and for the Co-op and help us on our digital journey. So a brilliant week, quite a big one but we passed some big milestones.

But I should finish by saying welcome to some new starters. Great to see Adam Warburton to come in and help us on our Membership and we’ve got 2 new outstanding product managers in Anna Goss and Faith Mowbray so we’ll keep announcing new people and we’ll keep bringing great talent to the organisation. Until next week, see you then.

Mike Bracken
Chief Digital Officer

Mike Bracken: advisers, our local community fund and 30k new members

Mike: Hello, welcome to the weekly update. Week 3, big week back for us, the Digital team. Firstly 2 big meetings.

Board meeting for the whole group, they’ve seen our preparation, our presentation for the year, very happy with that, lots of good challenge.

For us as a team we have a digital advisers group, and our Digital Advisory Board met this Wednesday, we have 4 advisers, Jonathan Luff, who is helping us with our horizon scanning and vendor market place review; Jeni Tennison from the Open Data Institute and Andrew Eland from Google Deep Mind, those 2 are really helping us with our data services and our open data principles and standards work. And Sophie Fenwick-Paul who’s helping us with our communities and our futures work, particularly helping Rufus around membership and community.

Those 4 constitute our Advisory Board and I’m delighted they are helping us. We are also looking for at least one other person to help us with our e-commerce development around our electrical business, so if you know anybody please let us know.

And just a couple of stats this week to wrap up. I’m delighted that at the end of the period of our community cause programme, we’ve had over 6000 applications from causes, charities, social programmes all over the country who want to participate in the 1% programme. And we’ll be putting money into these causes over the next few years.

We’ve now got some sifting work to do because we were very, very much oversubscribed, but we should have causes in every part of our country and in every one of our 1500 communities, so that’s a great achievement.

And finally membership continues to grow. The Join Us campaign is starting to make an impact and last week we had over 30,000 new members join the Co-op. So that’s some great stats, I hope to give you some more next week, but until then, join us.

Mike Bracken
Chief Digital Officer

Mike Bracken: data, dividends and ‘Join Us’

Mike: This week, stand out stuff is data and dividends and join us. Let’s start with data, had the data leaders back this week for the second, people from all over from the co-op working on our data principles. We’re getting to grips with this, remember I said last year at the AGM, we would become synonymous with radical transparency. We’re really getting ready to get those data principles out, not just in the Co-op but with our partners and supply chain, that’s better for our members, so keep watching the blog for that.

This week some more numbers around Membership. We have made a real breakthrough with member data. We’ve gone past 4 million active members, that’s a huge rise. That more than 412,000 new members since September 21st (2016). That keeps going upwards, we keep improving the service, Derek, Nathan, all the team working on membership are continually iterating and making it better for members.

Big feature this week for some older people like me, is the dividend numbers. Many people remember the dividend and the dividend points, you can now see those on your own personal page on the membership site. You can go to coop.co.uk/membershipdata and see all those dividend points and all the other things that make up great membership.

So, the final number on membership is we’ve now passed the 20 million mark in returns we’ve passed back to our members, both in the 5% back to individuals and the 1% to causes, so it’s looking great and we keep passing barriers all the time.

The final thing to say this week is we launched our campaign and you’re gonna see more of this nationally and locally about how to join the Co-op. We’ve have a great film by Shane Meadows, we showed that as we always do to colleagues first in Manchester on Wednesday, the first place you can see it is shown before Trainspotting in cinemas in the very near future so do watch it. The film is all about the Co-op, all about our values and it encourages people to join us, so if anyone’s watching this video, join us.

Mike Bracken
Chief Digital Officer