Vicki Riley on user research at Co-op Digital

We’re recruiting user researchers.

If you want to help digital teams build the right thing, and if learning about how people behave and why sounds interesting, you might be a good fit. Have a look our job description for more details.

Our user research team come from really varied backgrounds. Here’s Vicki’s story.

(Transcript) Vicki Riley: I’ve been a user researcher for just coming up to a year now, I’ve been at the Co-op for 2 years. Originally I worked on the analytics and optimisation team. That involved looking at the the data so Google Analytics to find out what people were doing on our websites. But being a user research now I can really delve into why people are behaving in a certain way and shape the products that we’re building based on that.

User research is about understanding the behaviour of people. So rather than asking people what they would do we would prefer to observe them. So with colleagues that could involve shadowing in-store, spend a day in the life of a colleague who works in one of our food stores to really get to the bottom of what they’re trying to do, what their pain points are and shape what we’re building based on what we’re seeing rather than just what we’re hearing.

A huge part of user research is kind of getting out of the building, going out to the places that our users are working or spending time. There are a lot of assumptions in Angel Square or in any business there are assumptions and without speaking to the people who use your services or use your products you’ll never really find out what’s happening, you’ll never really get to the bottom of it.

I love working with designers and interaction designers, content designers. They’re really involved in the research and they bring a different perspective to things. They have different backgrounds, different experiences, different knowledge so it
really helps to have a diverse group of people doing the research analysing the
research.

I’m learning something new pretty much every week because I’m working on different teams and moving around a lot learning from people who’ve done user research but 10, 20 years so for my personal development it’s been brilliant this last year I’ve learned more than I have in my entire career.

I’ve wanted to work at the Co-op for a long time ever since I’ve finished University. They’re a company that really makes a difference in the community and I think user research has an opportunity to shape that, to shape what we do in the future.

Vicki Riley
User researcher

 

Digital Designer wanted

Hello, me again.Image of Ben Rieveley

I mentioned that there’d be more jobs coming soon, well here’s another great opportunity to join our growing band of digital co-operators.

Our ambition is bold: to re-create the Co-operative for a digital era, and demonstrate a different way of doing business for an increasingly connected community. To achieve this we need to ensure the visual impact of our digital services communicates our brand whilst meeting our users’ needs.

Photo of Co-op Design Studio team

We need you to produce, creative, coherent and consistent design across all digital channels for our family of businesses. You’d be joining our Manchester based design studio and support the Digital team by providing the visual design that helps us communicate our message and deliver a truly user-centric service to our customers online.

If you are a naturally creative person with a keen sense of business context this could be the job for you. You’ll need to be passionate but not precious, a collaborator with the confidence to present and explain ideas to both the digital team and colleagues throughout the business.

If you’re interested then take a closer look on our jobs board and submit your CV.

Have a great weekend!

Ben

Find me on twitter @barthelmess 

We’re hiring!

Image of Ben Rieveley

Hi, I’m Ben 2 (there’s 3 of us), I work in the Co-op Digital Team and have done since it was a team of one.

I have a huge passion for the Co-op and have always believed that it has immense potential in the new digital world we can be as pioneering as we were back in 1844 (I joined a couple of years later).

With our new digital leadership team we have just turned a massive corner and are about take big steps towards realising our potential. There’s much to do and to do it we need talent. We have talent but we need more. So we are immediately looking for a User Researcher to join us.

We need someone to help build a clear picture of our users and generate new and useful user insights that will allow us to iteratively improve the service for our users.

Are you experienced in using a variety of user testing methodologies to reveal actionable customer insights? Do you have  excellent analytical and problem solving skills with the ability to quickly develop recommendations based on quantitative and qualitative evidence? Are you confident in explaining user needs to colleagues outside of the digital team, and can act as a persuasive advocate for those needs across the whole business?

The Co-operative Support Centre, Angel Square, Manchester

Do you want to be part of transforming this iconic organisation, working in this awesome building in Manchester?

Then take a look at our jobs board and submit your CV today.

Good luck!

Ben

p.s. If this isn’t the job for you, keep your eye on this blog as there’s more to come…

Find me on twitter @barthelmess