Alan Williamson joins as Head of Marketing for Co-op Electrical

In March  Co-op Electrical became part of CoopDigital. We want to grow and to make it a truly digital business, not just an online one. To help us do this I’m delighted to tell you Alan Williamson has joined as Head of Marketing for Co-op Electrical this week.

Alan has worked in marketing and eCommerce for over 15 years, most recently at Netflights.com a division of the Emirates group where he held the position of eCommerce Director. Before this Alan worked at Bupa, Shop Direct and City Bank.

Picture of Alan Williamson - head of marketing - Co-op Electrical
Alan Williamson – Head of Marketing – Co-op Electrical

As well as welcoming Alan to Co-op, I’d like to also say thank you to Charlie Manson who for the past 3 years has managed marketing together with his day job as Head of Buying.

Thanks Charlie and welcome Alan.

James Holland
Managing Director – Co-op Electrcial

Co-op Electrical moves to CoopDigital

Co-op Electrical sells, as you’d expect, electrical goods online. From fridges and washing machines to iPads and TVs. It’s a great business with a turnover of £100M and  a Feefo rating of 98%.  That rating stems from a real co-operative sense of customer service –  discounts for members and free delivery for everyone with slots by the hour.

Co-op Electrical competes in a tough market with the likes of AO.com, John Lewis and Currys. The team work hard to deliver not only great customer service but consistently offer lower prices than competitors along with warranties at a cost price.

Currently Electrical sits within Co-op Food, but as it’s an on-line business it makes sense to run it from CoopDigital. Today we’re announcing that James and his team will move over to Digital and work under Mike.

James and the team have an ambitious plan to grow the business. We’ll help to speed that up, making Electrical a truly digital business – not just an online one. We’ll invest in service design, agile delivery and focus relentlessly on the needs of our customers and members.

Steve and Mike

Steve Murrells – CEO Co-op Food – @Steve_Murrells
Mike Bracken  – Chief Digital Officer – @MTBracken