It’s that time of the week again. The 20th edition of our newsletter features a detailed look at Google going Artificial Intelligence (AI) first and Yahoo helping the US Government to read users emails.
If there’s something that you think we should take a look at, or something that we could do better we’d love to know. You can comment on the blog post, Tweet us or send us an email.
Hello. This week’s CoopDigital newsletter has a slightly different format, with lots more links. Let us know what you think.
This week we cover hackers launching attacks from unsecured modems and thermostats to sensor a website, a peer to peer (p2p) insurance start up with a charity benefit, and ideas to make Twitter member-owned.
Thanks for all your feedback so far, if there’s something that you think we should take a look at, or something that we could do better we’d love to know. You can comment on the blog post, Tweet us or send us an email.
We’d like teams to make something that can help people who may be experiencing loneliness connect with each other/someone. It could be something physical that can go in the front of a Co-op Food store using something like Raspberry Pi’s, Arduino’s, or something purely internet based.
The Co-op has a history of campaigning for a better society, tackling issues of concern to our members across the UK, whether that’s climate change, votes for women or fair trade. Last year, once again, we asked our members and colleagues to tell us what issues where facing their communities, and as a result we are tackling social isolation and loneliness.
One of the ways we are responding to this issue is through a Charity Partnership with the British Red Cross. We’re not just raising money but also undertaking our own research into loneliness. Already we know it affects many people (one in 7 of our own members and customers). It’s not just something that affects people in later life, it’s something that can affect anyone at any time for many different reasons .
The research will inform how we respond through volunteering, expanding British Red Cross services, through campaigning and through what we do ourselves as a business and employer.
My history with the Co-op goes back a long time, a really long time – in fact if it wasn’t for the Co-op I wouldn’t have been born. My Mum and Dad met across a crowded dance floor in the now sadly demolished Helena House in St Helens at a Co-op dance. My Dad’s first job was at the Co-op – he went from wrapping meat in brown paper to having his own store and so it felt like fate when 3 years ago I was approached to join the group.
I am results junkie – I love seeing an instant reaction, that’s why I guess I love social media so much, and why I ultimately ended up making a career out of it. I started my working life at BT, after a couple of years I went to Siemens to set up their telemarketing operation and then moved into marketing, where I did every job under the sun from product management to proposition development – chasing a job where I could see the results of my work immediately. I became impatient with direct mail, advocated the use of email and the wondrous world wide web. Finally I ended up with responsibility globally for their digital and social presence.
And so back to today – I’m the Group Social Media and Digital Engagement Lead for the Co-op – and I can honestly say I LOVE my job – why? Well, I work with the most amazing group of individuals – smart, passionate, kind, caring, co-operative with boundless energy – wanting to make a difference and get stuff done.
I’ve had the opportunity to build a strategy and an approach to social media from the ground up with the aim to turn the Co-op into a social organisation, with social integrated seamlessly throughout. We’ve gone from a team of 3 to a team of 10, covering both internal and external campaigns (paid and organic), content creation and community management. We developed the first UK retail Snapchat campaign which was named by Campaign Magazine as one of the top 10 digital innovations, was short-listed at Cannes Lions plus we were awarded best use of social media at the e-commerce awards for a Twitter campaign for our electrical business.
I love being able to have an idea and do something about it – a perfect example of this is how to connect our store managers quickly, simply with no cost – what was our solution – WhatsApp. Something easy to use, roll out and perfect for our disparate employees. On launch day we saw over 3,000 messages, images and videos, in the trial area we saw double digit sales growth – all because colleagues could connect, talk, bond and share. I’ll save the details for a later blog – but need to credit Jordan our Senior Community Manager for making the idea a reality.
And now it gets even better, what more could a digital professional ask for – we have a leader in Mike Bracken with an exciting vision of how the Co-op can be a pioneer again in a digital age, I feel beyond excited and privileged to be a part of it.
If you want to say hello you can find me on Twitter @gailtwist (Twist’s my married name in case you were wondering)