Mike Bracken: bringing food and digital together, leader showcases and thanks Richard Pennycook


Hello! Week 8 update from Co-op Digital.

First thing to say is thank you to Richard Pennycook who stepped down as CEO this week. It was Richard who helped bring many of us into the Co-op and really supported our move into all things digital. Well done to him and we hope we do you proud.

Into his footsteps comes Steve Murrells. He’s now the CEO and he’s already given a great degree of support to us and our digital teams. Should also mention that stepping up as interim CEO of the Food Business is Jo Whitfield who’s been the digital leader in Food. That’s great.

On that note, one of the big things this week is the work that we’ve done with food colleagues. We’ve had many, many store managers in place and if you can count the ambition by the number of post-it notes we had over 2000 requests on post-it notes written down for what people want to see in our future stores. Over 420 drawings of that so it all looks good for bringing food and digital together.

Other big thing this week, we spent a whole day with our Leader Showcase, bringing in groups of leaders into Federation where I’m standing now, showing them all the digital work  getting them engaged. We’ve got a really good level of ambition and engagement from them and it bodes very well for the future. And it’s great to see that ambition. To meet that ambition, we’re going to need new people, new skills*. This week I’m delighted to welcome 3 new joiners to Co-op Digital. Rob Wadsworth and James Bleasby join us as delivery managers and Mike Ingham has joined us as a product manager on Membership. Welcome to them and have a great week.

Mike Bracken
Chief Digital Officer

*We’re hiring interactions designers
We’re hiring content designers
We’re hiring user researchers

Co-op Electrical moves to CoopDigital

Co-op Electrical sells, as you’d expect, electrical goods online. From fridges and washing machines to iPads and TVs. It’s a great business with a turnover of £100M and  a Feefo rating of 98%.  That rating stems from a real co-operative sense of customer service –  discounts for members and free delivery for everyone with slots by the hour.

Co-op Electrical competes in a tough market with the likes of AO.com, John Lewis and Currys. The team work hard to deliver not only great customer service but consistently offer lower prices than competitors along with warranties at a cost price.

Currently Electrical sits within Co-op Food, but as it’s an on-line business it makes sense to run it from CoopDigital. Today we’re announcing that James and his team will move over to Digital and work under Mike.

James and the team have an ambitious plan to grow the business. We’ll help to speed that up, making Electrical a truly digital business – not just an online one. We’ll invest in service design, agile delivery and focus relentlessly on the needs of our customers and members.

Steve and Mike

Steve Murrells – CEO Co-op Food – @Steve_Murrells
Mike Bracken  – Chief Digital Officer – @MTBracken