Over the past four months we have been encouraging conversations among our social communities and in particular, with our Food store and depot colleagues through the #TasteAndTell campaign. Since launch, many of our colleagues have embraced social media and have advocated our products publicly, with pride.
As ’tis the season to be jolly, we decided to send an additional surprise Taste And Tell box to colleagues who had really embraced the Taste And Tell campaign over the past four months. We kicked off our Advent Taste and Tell on the 1st December and over the 25 days of advent, sent out 10 festive boxes to 10 different stores each day, that’s 250 Christmas surprises sent out to Food stores!
We packed the festive red boxes, each with a gold number on the front for the 25 days of advent, with Loved By Us Chocolate Santas, Loved By Us Chocolate Coins, Loved By Us Fruit Jellies and our Truly Irresistible Chocolate Truffles, (which are definitely my favourite!) To accompany our festive red boxes, we also hand wrote Christmas cards with a little thank you for chatting to us this year on social media, asking colleagues to let us know what they think of their surprise, and to share it amongst the team.
We notified our colleagues on Facebook that 250 surprise Advent boxes would be on their way to 250 lucky stores – which helped spark some excitement and helped contribute to 58% of the overall #tasteandtell campaign conversation for the month of December.
Over advent we’ve saw some fantastic snaps from our colleagues, who definitely got into the festive spirit in-store. It’s important to us to get our store colleagues chatting about the products we sell, as this helps improve our customers’ shopping experience. Our colleagues are able to genuinely recommend products that they’ve tasted, and speak about products with more confidence.
Scott Bennett – Social Media Community Manager – @Scott_Bennett1