Service Design workshops in Co-op Food

Last week we began a series of Service Design workshops with our Food business.
We’re working on a two week discovery phase by the end of which we’ll pick three projects to take in Alpha.

The project is being led by myself and Jo Whitfield the Finance Director in Food. We’re working with UsTwo as our service design partner. Importantly, as the unit of delivery is the team, our team is made up of CoopDigital, Food and UsTwo.

The team have visited stores, spoken to our colleagues, spent some time in a depot and with our call centre. We’ve been out talking to customers and members.

Picture of food service design discovery work
Food Service Design discovery

There’s lots to cover so we’ve been sketching user journeys with colleagues from every part of the business. We’re looking for clear user needs that will make things easier for members, customers or colleagues.

Picture of sketches from food service design discovery work
Outputs from a sketching workshop

As we believe in working in the open, we’ll blog about our progress on this blog.

Ben Terrett
Group Design Director

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