Appointment of Chief Membership Officer

We’re delighted to let you know that Rufus Olins will be joining us in October as Chief Membership Officer. This is a new role created on the Group Executive to develop and deliver our new Membership.

With just a few weeks until we launch new Membership to our members there really couldn’t be a more important time to make sure we’re all focused on delivering an engaging, compelling and unique membership offer. Having Rufus in the team will help us achieve this.

Rufus is currently Chief Executive of Newsworks where he has been leading the transformation of that organisation into a digitally enabled membership body representing an important part of our daily lives.

Rufus has also been a senior business correspondent at the Sunday Times, Editor of Management Today and run a series of businesses.

Rufus will work closely with the Member Council to ensure that their role as guardians of Co-operative values and principles is properly reflected in our Membership activities. Russell Gill will report to Rufus, who will also take sponsorship of the Meaningful Membership programme as Alyson Chadwick transitions this into our businesses.

Rufus will have responsibility on the Group Executive for the Communications, Public Affairs and Policy activities overseen by Jon Church and Paul Gerrard, and work closely with the Marketing teams.

He will report to Mike, with a dotted-line to Richard. We’re also recruiting a Digital Membership Services Director, who will work with Rufus, and together these two roles will cover all our Membership activity beyond the governance aspects dealt with through our Group and Council Secretariats.

Welcome Rufus.

Richard Pennycook
Group Chief Executive

Mike Bracken
Chief Digital Officer


3 thoughts on “Appointment of Chief Membership Officer

  1. Martin rogers August 30, 2016 / 6:34 pm

    Looking forward to working with you rufus, both as a council/senate member and a colleague. We’re proud of our past, energised by the present and excited by the future. Welcome to our co-op


  2. David Wilcox August 30, 2016 / 7:03 pm

    That looked really interesting until I got to mentions of other team members we hadn’t heard of, and and the “dotted line”. Not sure whether this is written for ordinary members … ?


    • gailalyon August 31, 2016 / 11:38 am

      It’s information for everyone David – including our colleagues. If you want to know any more information, please let us know.


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