Co-op Digital Blog

In my previous post I talked about the work we’re doing to improve our store and branch locator. We’ve continued to improve our new Co-op Finder Alpha and added a page for each store.

All the updates have come from:

• user feedback from the form on the page
• user research sessions
• comments on the blog
• messages on Twitter

So, if you gave us some feedback, thanks very much. You’ve helped to shape our service for colleagues, members and customers.

Design

Here’s a couple of the design changes we made.

We improved the text input box and how we show the ‘use my location’ option. This was because our users were confused when we tested it out:

We have reduced the space taken up by the list and map tabs. It was pushing the most important information too far down the screen:

Local pages

Users asked us to show facilities and services for each store. We’ve added a link to more information that goes to a page about each store. These pages are essential for helping people find stores more easily on search sites. They give us a great opportunity to test new features about a store and its local community.

Information accuracy

Most of the feedback we received was about:

• opening hours
• the accuracy of where the pin appears on the map 
• the need to quickly update information about stores that have closed or changed ownership

The good news is that we’ve improved the accuracy of the location coordinates from 17% to around 88%. That’s around 3,500 stores now with an accurate pin on the map.

There are lots more improvements in the pipeline and we’ll keep you updated here.

Our show and tell is every Wednesday, 10th Floor, 1 Angel Square in Manchester at 10.15-10.45. All colleagues and Member Council members are welcome.

Ben Rieveley
Product Manager, Location Services