It’s been just over a year since Chief Digital Officer Mike Bracken and his team joined us at the Co-op. When he invited me over to Federation House, the new home of our digital teams, I asked him which parts of the last year stand out to him the most.
Mike: Hi Nick.
Nick: Hi Mike. Thank you very much for inviting me here to Federation House… wonderful place. You’ve been with The Co-op for about a year now.
M: Yes.
N: And I wanted to ask you what you highlights have been during the time that you’ve been with us?
M: The first is obviously Membership. I’m old enough to remember the dividend and all the rest of it and to… to be part of a team that has reset Membership and reset… is resetting this organisation to be a radical member-based organisation.
Probably to recapture what it was but also to make us much more relevant in the digital age. To be part of that programme, to help people through that fantastic… absolutely terrific and it’s only been less than two months since we started to re-card and get people ready and it’s… we’re at the start of that journey but that’s… that’s without doubt the best thing.
Next best thing – you’re sitting in it. It’s… this is Federation House and this is, I am reliably informed, one of the oldest buildings where the Co-op was way back in the day. And we’ve stripped everything out, we’ve made it into a modern, digital, creative centre where we’re going to see not just the Co-op but other people in Manchester. Other parts of the digital-eco system work with us to really grow our… our community work and our membership play and actually play a part in the wider digital economy.
So those 2 things bookend my… my time here and if I then pick one other thing it’s the people. And everyone always says that don’t they?
And the people here in Manchester but more importantly all around the country. In our stores, in our funeral homes, in our logistics centres. I’ve been to some by no means enough and particularly our sort of people in community who do work. They’re relentlessly cheerful, optimistic, positive, got fantastic values and it’s been really quite humbling, so those 3 things I’d pick.
Nick Crofts
President of the Members’ Council