We’ve added user research guides to the design system

We recently added 4 user research guides to our Co-op design system. The guides cover:

  • how to plan and prepare for research as a team
  • how to choose the most appropriate research method, and how to use it
  • how to analyse your findings, turn them into something actionable and how to share with the rest of the team
  • a list of useful research tools

We’re committed to user-centred design. We start small, we test for user value and we work iteratively – research and reacting to feedback is vitally important to us.

But it’s not easy to do good research and by ‘good’ we mean using the appropriate method and ensuring the way we do it is planned, thorough and unbiased.

You need skilled researchers.

Helping teams help themselves

We have a superb small team of researchers at Co-op Digital. We have varying background, skills and strengths which means asking for advice on how to tackle something is always interesting and useful. But we can’t cover all our projects, at all product phases, all the time. There aren’t enough of us.

So in a few cases, we set the direction and encourage teams to do their own research, with us there as support.

Sharing the knowledge

The idea came while I was writing a research strategy for a team working on a particular scope of work. I realised the strategy could be adapted into more of a ‘how to do research at the Co-op’ guide. For years, in an unofficial, internal-channels-only type way, several researchers had been writing guides on things like ‘how to recruit users / gather informed consent / write a survey’. It made sense to pull this useful work together and make it open and available in our design system.

Presenting guidance in this way means that instead of individual researchers writing a strategy for a team now and then, we can give more general advice.We want to make sure people are doing good, useful research in the right way and we can now add value to any digital team by giving them a ‘best practice’ resource.

We’re working on it

As always, the plan is to iterate and add more guidance as we go. We’ve been looking towards the GDS service manual as an excellent, detailed resource for planning research.

As we come across a method that we don’t have a guide for, we’ll write one up. For example, the next time one of our researchers needs to conduct a diary study they’ll write that up.

We know we need to improve how we help people choose the appropriate method so that people don’t just fall back on conducting usability testing in a lab or face-to-face interviews. As Vicki Riley says in her post, matching our research approach to the project is really important.

We’d like your feedback on it too so if you have any, leave a comment.

Simon Hurst
Lead user researcher

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