We’ve started to bring together our design-thinking process and some of the methods our delivery teams use throughout the lifecycle of a product or service. They live here on our Ways of working site, which is part of our design system.
At the moment, the site includes 13 methods and they’re grouped like this:
Discover. When we’re finding out what the valuable problems to solve are.
Define. When we’re checking we’ve identified the key metrics and business objectives.
Develop. When we create many initial ideas that could address the problems, metrics and objectives.
Deliver. When our ideas are with the users and situations they were intended for – then we can start the feedback and iterate cycles.
Communicate. Working in the open and sharing our progress with the team, stakeholders and users throughout an entire lifecycle.
We’ve taken the first 4 phases (discover, define, develop and deliver) from the Double Diamond – a design process model with years of proven commercial success. We’ve also included methods under ‘communicate’ because working in the open and sharing our work and decisions with the wider team including stakeholders as we go is central to working on a digital product or service at Co-op.
All methods already have step-by-step on how to use them and we’re gradually adding the following guidance too:
- when to use it
- why you would use it
- who and how many people to involve
- things you may need
- tips on running the session
Why we brought them all together
The methods included in the site have been – and in some cases are regularly – used across Co-op Digital. The site just brings them together so they sit alongside each other as one big design resource.
Our thinking behind it is that having everything to hand, in one place, will be useful to remind ourselves of the range of activities we can try – it can be easy to forget some even if we’ve used them before.
Giving more people more autonomy
The current content was written for digital teams – not necessarily designers but people with a certain amount of knowledge about how digital teams work.
But we know that the site would be really helpful for teams and stakeholders around the business too, in particular those who:
- aren’t familiar with digital ways of working
- are less experienced – or less confident – at facilitating workshops
- are interested in how design can create a competitive advantage and want to find out more about how they can trial the process
The Digital skills team is doing some work around the most effective way to introduce the ways of working site to the wider business. From there, we’d like to understand how helpful it is, and where we’ll need to iterate. This photo shows a team using the mind mapping, crazy eights and storyboard methods.
Another more cultural challenge is how we can create the permission and environments to use this process and methods for anyone should they be interested.
Tell us what you think
We think we’ve made a decent start but it’s not complete – we’ll add to it over time. Our next focus is adding more methods that relate directly to user research. Most of the content was written before lockdown when remote working wasn’t the default so adding guidance for when teams aren’t in the same room might be worthwhile.
We recently held a design crit with the Design team but as always, we welcome wider team or external feedback – use the feedback form on the site.