Mike Bracken: 700k new members, helping Food colleagues and an upcoming Funeralcare event


Mike: Hello. Welcome to week 11 update from Co-op Digital. Start off with a big number. Six months ago we launched the new membership scheme for the Co-op. This week we passed 700,000 new members. Great effort from the Membership team and everyone across the Co-op Group to roll out the service. It’s great seeing members come back to the Co-op.

I want to talk about 4 things we’ve done this week.

First is in Funeralcare where in our Edinburgh hub we’ve rolled out the new digital service that’s transforming that business following on from our Bolton work. There’s an event here in Manchester next week, you’re more than welcome to come to that to talk about how we’re digitising the Funeralcare business. [more information below]

Our wills service has been handed back right into that wills business which is now taking more and more of our transactions digitally.

And our coop.co.uk site and our corporate sites have had a refresh from Peter Brumby and the team. They look great.

Final thing is Store Dashboard. We’re starting to get real traction with our Food business and you’ll see on our blog the reception that our store managers give when we give them these great digital tools and services. You’re going to see more of that.

A couple of quick shout outs this week. Rebekah Cooper who’s joined our team is now reverse mentoring Steve Murrells, our CEO. It’s great to see our leadership team welcome digital in and taking the advice from a younger generation.

And also we’re helping Liverpool Geek Girls and sponsoring them as they come through and take part in this community here in Manchester.

And it would be remiss of me not to finish with the usual “were hiring.” We’ve got some great opportunities so do check out our blog and see if you can come and join the team.

Thanks a lot.

Mike Bracken
Chief Digital Officer

Come to a talk about the digital transformation of our Funeralcare business on 28 March. You can get your free ticket at Eventbrite.

Why we’ve moved to coop.co.uk

We recently announced that we were changing our web address to become coop.co.uk. We wanted to let you know why.

Image with coop.co.uk

Why Coop?

In the digital space it makes sense as it mirrors the new brand identity. It’s how the majority of our users find us when searching on the web. It’s also more user friendly when using mobile and touchscreen devices. Additionally, some social platforms do not support punctuation in a hashtag, so the “-” becomes problematic. For consistency we felt that it was better to remove it.

Why .co.uk?

We’ve found that .coop is relatively unknown to typical customers. Most are more familiar with .co.uk and .com.

Currently, we have many different web addresses and this presents a confusing picture. We felt the need to adopt a better strategy. That is consistent, sustainable, supports the brand and is easy for customers to understand. Moving to coop.co.uk gives us this opportunity. We will transition current and new sites into this url format in the coming months. It will allow us to better function as a group online. It will join up our businesses in a more logical manner and provide a better experience.

If you have any questions about this approach then please get in touch. Also for any council members or colleagues there is an open invitation to join us at our show and tell, every Wednesday at 10.15 – 10.45, on the 10th floor of 1 Angel Square in Manchester.

Nick Gallon

coop.co.uk

You’ve probably already read about our re-brand – here’s a reminder just in case. As Mike said we’re committed to radical transparency, so in that spirit, I’m going to talk about the work we’ve done so far on the Co-op website.

You may have noticed the changes that we’ve made already to the website. We’ve changed the font, logo, plus have introduced a new url structure that matches our new name – coop.co.uk. But we aren’t going to stop there.

We’re going to deliver a new service on coop.co.uk. I’m the product manager on the team that’s tasked with delivery of the new service. We’ll deliver a distinctive new service, slowly retiring the existing one from view.

Mock up of mobile version of coop.co.uk

Our vision for coop.co.uk

“Coop.co.uk ruthlessly focusses on better meeting the needs of customers, members and colleagues.

It’s supported by a range of tools and ways of working that gives Co-op the ability to respond fast to changing user needs and opportunities.”

Our first deliverable, an Alpha version of the corporate site (that’s the bit of the website that has lots of information about who we are, where we are, what we do, careers, press information etc), is coming soon. We’ll write about it here, so keep an eye on the blog. We’ll then iterate to both improve the service and expand its capability.

Getting to this point is a significant achievement by the new team:

  • We’re focussing on user needs throughout the design and build process.
  • We’ve explored processes and introduced tools required to publish content from across the business.
  • We’ve built an environment that allows us to continually deploy new versions.

True to ‘lean’ principals, we’re also incorporating metrics, to help us gauge how the service is performing. This will give us the ability to react and make changes when necessary. We’re always after feedback, so do let us know what you think.

Nick Gallon