Mike Bracken: 4.5 million active members, Federation and thanks to Jamie

(Transcript) Mike Bracken: Hello, welcome to the Co-op Digital weekly update.

We’ll start as ever with a big number, 4.5 million active members now at the Co-op, so those numbers keep growing and that’s a huge change since September 21st last year, so well done to the team for that. And that work’s being recognised.  This week the team in Membership have been shortlisted for a Retail Week Technology Award for that program, so well done to them.

Other highlights of the week, we’ve opened our co-working space in Federation building, the Federation right over the road from Angel Square you can now go see that check out the details on the blog.

I’d like to welcome a few people Nassali Douglas has joined as a Member Pioneer Manager, Richard Shenton coming as a Finance Manager, they’ve come from other parts of the Co-op, Louise Nicholas has joined us as a designer welcome to the Co-op and I’d like to say goodbye to Jamie Arnold who’s been brilliant leading our agile work as a delivery manager, he’ll be much missed.

Thank you very much to him and see you next week.

Mike Bracken
Chief Digital Officer

Speaking to our members about how their personal data is used

Last month, the data team blogged about how we want to become trusted with our members’ data. We said that one of the pieces of work we’re doing to help us strengthen our position of trust is around understanding how members feel about personal data. We wanted to find out what our members thought about their data being used and shared for various things.

A survey to start

We asked members to take part in a survey. 148 people completed it but not everyone answered every question.

Here are 5 things we’ve learnt so far.

1. 50% want more transparency around how data is used1.2.50%-want-to-know-more

Half of the people who took the survey said they’d like to know more about how personal information is used by organisations and businesses, but they don’t know how to find out. To set the Co-op apart from the rest, we should be clear about how we’re using this information and, if people want even more information, we should make that easy to find.

This leads us to our next learning…

2. Members would like to understand how their data is used

We asked members whether they thought they understood enough about how organisations use their personal information.

Three out of 10 members said they feel they know enough or everything about this. Which leaves 7 out of 10 wanting more information or having no idea about how personal information is used. That’s good to know. It indicates we should be explaining more about what we do, and what we don’t do, with member data.

3. What people do before trusting someone with their data

When it comes to thinking about trusting an organisation with personal details, only 2% of people said that didn’t do anything before hitting the submit button.

We asked: “Which of the following do you routinely do before submitting personal information?” The most popular answer was: “Make sure I amend my marketing preferences.” “Check for secure symbols/assurance marks on the website” was a close second.

Only 3 out of 10 people said that they read the terms and conditions or small print though. We think that we could go further in making our privacy notices easier to understand and more likely to be read and understood.

4. Members are happy to share their data for the right reasons

We asked our members if there were any reasons why they’d be happy for us to safely and anonymously share their data. Unsurprisingly for Co-op members, 70% said they’d be happy if it benefited the local community! Some of the comments around this were “Because the Coop is for local people”, “Local community is important” and “Because it’s for a worthwhile reason”.

One respondent said that although they don’t like the idea of their data being shared, the best reason to do it would be if it helped the local community. That person emphasised that their data must be safe and whoever has the data must be accountable. We completely agree and we’ll continue to prioritise data safety. We will also continue to speak to our Member Council and Members as we go.

5. People trust us

Over three quarters (76%) of our respondents said that they trust us to keep their data safe and to use it sensibly (79%). This is also good news. However we can’t sit back and relax on that one. We know that we must do the right thing, not the easy thing in order to bring our Co-op difference to data. We’ll continue to work in the open.

image shows text that says: People trust us and a graphic of two hands shaking an the Co-op logo

Turning learnings into policy

We’ll look at and analyse the feedback we got from the survey more closely to pick up more themes. But the conversation around whether we use and share member data, and how we do it, isn’t closed now. We’re still listening to your thoughts on this. Over the next few months we will start to discuss improvements to our policies around data and, with a lot more information and discussion start to make those policies real.

Tell us what you think

We’re holding an event Shaping our Co-op: Data trust and transparency event at Federation House on Friday 19 May, 5:15 to 7:30pm. You can register for tickets.

We’d like to speak to members regardless of how much you know about how your data is and can be used, as well as people with an interest in data consent. The only prerequisite is that you have an interest in doing the right thing for members.

Rob McKendrick
Head of Data Engineering

Steve Foreshew-Cain: paying £9 million to local causes and hosting our first digital operations show and tell

Steve: Hello and welcome to the weekly Digital update. Now the eagle-eyed amongst you will recognise that I’m not Mike Bracken but given that I have shaved my beard off for Easter this week you might also not recognise who I am. So, I’m Steve Foreshew-Cain and I’m the Chief Operating Officer for the Digital group.

As is the tradition in these updates we start with a big number and it’s important big number this week because this week marked the day that we gave away £9 million to our community local causes nominated by our members.

And there’s another big number associated with membership this week which is that we have welcomed 800,000 new members to the Co-op since we launched our renewed membership proposition. An impressive achievement by any standard.

The other important thing to call out for those of you who are interested in the community work that we do is an opportunity to get directly involved in that by joining as a Member Pioneer. The deadline for that, to sign up, for that is the 26th of this month so less than a week away, but if you’re a colleague or if you’re a member of the Co-op you still have an opportunity to join that important work.

Another important activity this week was the first of our digital operations show and tells where we talked about platforms, we talked about service management and we talked about security and how those capabilities form a part of the digital services that we deliver and we operate.

And as is also traditional in our weekly update we say a big hello to new members of the Digital Team to a big shout out to Ian Thomas and Michael Davis who’ve joined our data team and a big hello to Debbie Roycroft who’s joined as a software engineer in our digital engineering practice.

And of those of you who are watching this because you’re interested in the work that we’re doing here at the Co-op as ever the opportunity to come and join us exists so please look at all of the opportunities that we have out there and get in contact.

Steve Foreshew-Cain
Digital Chief Operating Officer

Mike Bracken: our progress with platforms and a reminder to choose a local cause


Mike: Hello. Week 12 update from Co-op Digital.

Quick update this week. We’ve passed 700,000 new members and another big date coming from Membership. 8th of April is the date that we have got to get all our members to select their cause. If you haven’t done so already the 1% that’s the amount that goes to you from your transactions is allocated to your selected cause. We’ve got thousands of causes up and down the country, please do pick your community cause and allocate your funds to them by the 8th of April.

Big win this week for our platforms. One of the first things we’ve done is a location service. We started off in our Food business getting that working for all our stores, that’s now live in Funeralcare and we’re mainstreaming all our services, our platform services, location the first one really well done to that team.

And a big bit of PR of this week. In the week of Brexit, Claire Braithwaite who’s leading our ventures play was on the first plane to leave Manchester to San Francisco. A new direct link it from Manchester here, and she was on part of that trade mission to develop the digital business connections between the 2 cities. It was great to see her go it’ll be great to see her come back and we wish her well.

I’m off next week and this will be brought to you by Rufus who’ll give you an update on Membership.

Have a good Easter.

Mike Bracken
Chief Digital Officer

If you’re a Co-op member and haven’t chosen your local cause yet, sign in online to choose where your 1% goes by 8 April.

Immediate changes in Membership reporting lines

As we develop our membership services proposition across the Group, and now we’ve welcomed Roberto Hortal into the Group as Director of Membership Products and Services, Nathan Warner will step into the role of Interim Head of Membership Proposition, reporting to Roberto.

Working closely with the members leaders groups, Nathan and Roberto will be responsible for developing our member proposition and will immediately focus on our operations and financial plan for 2017, concentrating on membership service delivery and implementation.

Rufus has a huge responsibility in the next few months: to represent our Membership proposition externally to our Council and FRTS. Along with owning and delivering our Community strategy including Co-op Campaigns, Partnerships and Ethical Trading positions and internal and external communications.

Roberto, Nathan and Rufus continue to work as part of the central Digital team.

Mike Bracken
Chief Digital Officer

Mike Bracken: 700k new members, helping Food colleagues and an upcoming Funeralcare event


Mike: Hello. Welcome to week 11 update from Co-op Digital. Start off with a big number. Six months ago we launched the new membership scheme for the Co-op. This week we passed 700,000 new members. Great effort from the Membership team and everyone across the Co-op Group to roll out the service. It’s great seeing members come back to the Co-op.

I want to talk about 4 things we’ve done this week.

First is in Funeralcare where in our Edinburgh hub we’ve rolled out the new digital service that’s transforming that business following on from our Bolton work. There’s an event here in Manchester next week, you’re more than welcome to come to that to talk about how we’re digitising the Funeralcare business. [more information below]

Our wills service has been handed back right into that wills business which is now taking more and more of our transactions digitally.

And our coop.co.uk site and our corporate sites have had a refresh from Peter Brumby and the team. They look great.

Final thing is Store Dashboard. We’re starting to get real traction with our Food business and you’ll see on our blog the reception that our store managers give when we give them these great digital tools and services. You’re going to see more of that.

A couple of quick shout outs this week. Rebekah Cooper who’s joined our team is now reverse mentoring Steve Murrells, our CEO. It’s great to see our leadership team welcome digital in and taking the advice from a younger generation.

And also we’re helping Liverpool Geek Girls and sponsoring them as they come through and take part in this community here in Manchester.

And it would be remiss of me not to finish with the usual “were hiring.” We’ve got some great opportunities so do check out our blog and see if you can come and join the team.

Thanks a lot.

Mike Bracken
Chief Digital Officer

Come to a talk about the digital transformation of our Funeralcare business on 28 March. You can get your free ticket at Eventbrite.

Roberto Hortal: developing products and services around Membership

 

 

headshot of Roberto Hortal

Today we welcome Roberto Hortal to the Co-op. He’s our new Director of Membership Products and Services in the Co-op Digital team.

Roberto’s role is to lead our Membership operations and develop products and services around the membership platform. He’ll be building on the great work led by Nathan Warner, Alyson Chadwick and their team. Roberto joins us from EDF Energy where he’s recently been building products and services for the connected consumer as well as leading the EDF digital strategy.

Roberto will report to me and will work closely alongside Rufus Olins our Chief Membership officer who is responsible for the Membership proposition and Member Relations with our Member Council, the Senate and other co-operative societies. Over time Roberto will take on some product responsibilities as part of his role.

Tom Loosemore is now our Director of Digital Strategy, working with Rod Bulmer and the team looking at how we renew the Co-op. Tom will also lead our work on Digital Product Research. Thank you to Tom for the excellent work that you’ve done setting up and developing those teams, product teams working with our businesses at the Co-op to develop products and services like online wills and an at-need service for Funeralcare.

You’ll be hearing from Roberto on the blog soon, so watch out for that. In the meantime, sign up to follow the blog.

Welcome Roberto.

Mike Bracken
Chief Digital Officer